Lets you sign up for promotional newsletters.Encourages sales through a low price point.A launch price of $0.99 boosts sales in 2 ways: Your launch price is about pushing book sales. Your list price is an entirely different question that I’ve explored in detail in a separate post on book pricing. But there’s a difference between the regular list price and the launch price. The book is brand new, and it feels like the book should be valued much higher. Set the price of your eBook to $0.99įor many Authors, setting a launch price of $0.99 feels counterintuitive. Some of the timing can change based on other events that might or might not happen leading up to the launch. Read through the whole list before you do anything. You’ll be able to do a lot more if you start a few months in advance of your launch date.
You’ll need at least 6 weeks just to do the bare minimum, and that’s cutting it close. These are all the things you need to do before the day your book launches.īe sure to give yourself enough time to get them all done. These questions will inform the decisions you’ll have to make about your launch. What media do they read or watch? What podcasts do they listen to? What influencers are important to them? Your best friends’ networks.Īs for the final category-potential readers who will buy and hopefully review your book-think about who they are and where you can find them. Consider the people who interact with you most often on social media. Look through every contact in your phone. Think about the people you went to school with. You may think you don’t have 30-50 friends and family who will review your book, but you do. Potential readers who will buy (and, hopefully, review) your book.Your most avid fans/friends/clients/supporters who will go above and beyond for you and your book.A list of 30-50 friends and family you can count on to review the book.With that in mind, the people you’re trying to reach during your launch fall into 3 categories: This is especially true on Amazon, where reviews and early sales have a big effect on your book’s rank and future sales potential. To do that, you need to give your book as much of a boost as you can during the first week of the launch. This will help you grow your audience even more. Remember: your book launch is about reaching people who will share your book.
#There are only 7 days left until the launch download
I’ve also put together a checklist you can download for yourself. I’ve organized this book launch marketing plan into 3 chronological stages. That’s why the work you put into a book launch is so crucial: it sets you and your book up for success. They’ll understand that you’re the person they need. It will get people talking about you and calling you. If you do that well, the formula flips after the launch, and your book will start serving you. In fact, your entire book launch, including the months leading up to it, is about serving your book- by trying to reach a critical mass within your target audience to spark that word-of-mouth advertising.
That’s why the most successful book launches target the readers who will get the most out of reading the book and ignore everyone else. Those readers are the key to getting your book the attention it deserves.Ĭool new marketing hacks and paid advertising have their place, but word-of-mouth advertising from your own readers is the best-and most effective-advertising you can ask for. They’re the ones who will talk about it, review it, and share it. Why? Because those are the readers who will be excited about it. Your book launch is about reaching the readers who will benefit the most from your book. No matter what year it is or what’s happening in the world or what the newest marketing craze is, your book launch has only one real goal: For the right readers, your book will be life-changing.
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